Inter­na­tion­al Expan­sion.
Strat­e­gy Con­sult­ing.
Oper­a­tional Sup­port.

We sup­port the Senior Man­age­ment in dri­ving the expan­sion of your cor­po­rate inter­na­tion­al foot­print and in opti­miz­ing your oper­a­tional mar­ket units.

Glob­al Mar­kets


With our inter­na­tion­al team and a strong man­age­r­i­al track record in glob­al­ly oper­at­ing fast-mov­ing con­sumer goods, we stand at your side in sup­port­ing your cor­po­rate goals.

Sus­tain­able cor­po­rate growth is a result of trans­par­ent strat­e­gy-based deci­sion process­es and oper­a­tional excel­lence.
The ongo­ing glob­al­i­sa­tion of con­sumer behav­iours, cat­e­go­ry trends and mar­ket struc­tures break down the bar­ri­ers between „local” and „inter­na­tion­al”. Inte­grat­ed busi­ness mod­els are required.

Strat­e­gy


By expand­ing the cor­po­rate strate­gic focus, we sup­port you in strength­en­ing the plat­form for sus­tain­able inter­na­tion­al growth.


The scal­ing of suc­cess, be it at home or be it in new mar­kets, must be based on a thor­ough analy­sis and under­stand­ing of your own strength pro­file and the accep­tance of pre­vail­ing weak­ness­es.
What works at home must not nec­es­sar­i­ly be a com­pelling com­pet­i­tive advan­tage in a new or dif­fer­ent busi­ness envi­ron­ment.
Uncom­pro­mis­ing con­sumer focus, an opti­mal prod­uct port­fo­lio, the abil­i­ty to inno­vate, prag­mat­ic route to mar­ket con­cepts, effi­cient finance and logis­tic process­es, and the com­pe­tences of the teams pro­vide the nec­es­sary plat­form.

Action


We sup­port your man­age­ment in the analy­sis of exist­ing strengths and the def­i­n­i­tion of require­ments for the achieve­ment of your cor­po­rate strate­gic goals.

For an accel­er­at­ed expan­sion into new mar­kets or the opti­miza­tion of exist­ing in-mar­ket struc­tures, we ini­ti­ate mea­sures to improve the uti­liza­tion of exist­ing oppor­tu­ni­ties and the effi­cient allo­ca­tion of your cor­po­rate resources.
We are con­stan­tel­ly striv­ing to match exist­ing strengths with pre­vail­ing con­sumer demands.
At your side and with your teams, we sup­port the def­i­n­i­tion of your opti­mal and strat­e­gy-based prod­uct port­fo­lio, of effi­cient route to mar­ket con­cepts, of key struc­tures and process­es and the imple­men­ta­tion into exist­ing and future mar­kets.
We define and sup­port desired change process­es with your inter­nal and exter­nal teams.


Be it at your head­quar­ter, your glob­al sub­sidiaries or be it with exist­ing or upcom­ing exter­nal mar­ket part­ners (importer, dis­trib­u­tor, JV-part­ner).

Geog­ra­phy



Focus­ing your home mar­ket, we sup­port your plans and activ­i­ties in Western‑, Cen­tral- and East­ern Europe, the Near- and Mid­dle East and in Asia.


Fur­ther­more, we offer our con­sul­tan­cy ser­vices in oth­er select­ed mar­kets and regions.

About us


Since 2004, we con­sult own­ers and exec­u­tives of Ger­man and inter­na­tion­al com­pa­nies in the glob­al expan­sion of exist­ing and planned busi­ness mod­els.


From Exec­u­tive to Exec­u­tive.


We are a team of expe­ri­enced for­mer cor­po­rate lead­ers with proven suc­cess records in inter­na­tion­al exec­u­tive func­tions such as Gen­er­al Man­age­ment, Mar­ket­ing, Sales and Finance.

Park­Talk


Our spe­cial insights into mar­kets plus man­i­fold rela­tion­ships with peo­ple around the world pro­vide us with a wealth of impres­sions and expe­ri­ences.


As our world is get­ting more com­plex and for many at times increas­ing­ly in-trans­par­ent it is our aim to sup­port each oth­ers under­stand­ing by shar­ing our knowl­edge with our indi­vid­ual com­mu­ni­ties.
Park­Talk invites friends and diverse inter­est groups to dis­cuss top­ics of cur­rent inter­est, striv­ing to build an under­stand­ing for peo­ple of oth­er cul­tures and to sup­port the abil­i­ty to estab­lish clear views.

Con­tact


For a con­fi­den­tial con­ver­sa­tion, we are at your dis­pos­al.

Hohe Ble­ichen 26, D‑20354 Ham­burg
+49 (0)40 469 676 200
expansion@​newpark-​projects.​com

Copy­right © 2019 New­park Projects GmbH. Imprint /​Data Pri­va­cy